Freedom Shop Privacy Policy

This site (including, without limitation, the shop pages, ordering system, and order data) (the “Southwest Airlines Freedom Shop”) is hosted by Creata USA Inc] (“Creata”) on behalf of Southwest Airlines Co. (“Southwest”).

Personal information

Creata and Southwest respect your privacy. Any person can visit Southwest Airlines Freedom Shop online without having to reveal his or her personal information. There will be those occasions when we may need personal information such as your full name, home address, e-mail address and phone number in order to properly facilitate a transaction initiated by you. Our plan of process is to always let you know before we collect any information from you online, because your safety is of our utmost priority.

If you choose to share your personal information with us online, we intend on informing you how we will use your information, whether when processing your order or for any other purpose. If you choose not to have this information used for future reference with us, we will fully respect your wishes and refrain from using this information again.

Information collected by Southwest Airlines® Freedom Shop is used internally by authorized Southwest Airlines Freedom Shop employees for these three purposes:

First, information is collected that helps us determine ways to improve our site by seeing which areas, features and products are most popular.

Second, we collect information in order to personalize the site for our customers. For example, in the future, we may recommend products or features based on your previous activities on our site.

Lastly, we keep track of the domains from which people visit us. We analyze this data for trends and statistics, and then we discard it. We do not sell, rent, loan, or transfer any personal information regarding our customers to any unrelated third parties.

Cookies

There are various technologies, including one called “cookies”, which can be used to provide you with tailored information from a Web site. A cookie is an element of data that a Web site can send to your browser, which is then stored on your system. Some Southwest Airlines® Freedom Shop pages use cookies or other technologies to improve the experience should you choose to come back to our site. For example, we use these cookie files to track your clicks as you go through the Southwest Airlines® Freedom Shop Web site, tracking items you put into your shopping cart. This shows us whether you have visited Southwest Airlines Freedom Shop previously, while at the same time determining whether you came to Southwest Airlines Freedom Shop from a particular Internet link or banner advertisement. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it.

Children's privacy

Southwest Airlines ® Freedom Shop is committed to protecting the privacy needs of children and we encourage parents and guardians to take an active role in their children's online activities and interests. Southwest Airlines Freedom Shop does not knowingly collect information from children under the age of 13, nor does it target its websites to children under 13.

Changes and Updates to this Policy:

We may occasionally update this Privacy Policy. When we do, we will also revise the "Last Updated" section below. If changes need to be made to this Privacy Policy and it in any way results in disclosure of personal information that you have provided to us, we will attempt to obtain your consent before implementing the change.  We encourage you to periodically review this Privacy Policy to stay informed on ways we protect personal information we collect. Your continued use of the Southwest Airlines ® Freedom Shop constitutes your agreement to this Privacy Policy and any updates that may occur periodically.

Last Updated: [9/12/11]

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