This site (including, without limitation, the shop pages, ordering system, and order data) (the “Southwest Airlines Freedom Shop”) is hosted by Creata USA Inc] (“Creata”) on behalf of Southwest Airlines Co. (“Southwest”).
Creata and Southwest respect your privacy. Any person can visit Southwest Airlines Freedom Shop online without having to reveal his or her personal information. There will be those occasions when we may need personal information such as your full name, home address, e-mail address and phone number in order to properly facilitate a transaction initiated by you. Our plan of process is to always let you know before we collect any information from you online, because your safety is of our utmost priority.
If you choose to share your personal information with us online, we intend on informing you how we will use your information, whether when processing your order or for any other purpose. If you choose not to have this information used for future reference with us, we will fully respect your wishes and refrain from using this information again.
Information collected by Southwest Airlines® Freedom Shop is used internally by authorized Southwest Airlines Freedom Shop employees for these three purposes:
First, information is collected that helps us determine ways to improve our site by seeing which areas, features and products are most popular.
Second, we collect information in order to personalize the site for our customers. For example, in the future, we may recommend products or features based on your previous activities on our site.
Lastly, we keep track of the domains from which people visit us. We analyze this data for trends and statistics, and then we discard it. We do not sell, rent, loan, or transfer any personal information regarding our customers to any unrelated third parties.
Southwest Airlines ® Freedom Shop is committed to protecting the privacy needs of children and we encourage parents and guardians to take an active role in their children's online activities and interests. Southwest Airlines Freedom Shop does not knowingly collect information from children under the age of 13, nor does it target its websites to children under 13.
Changes and Updates to this Policy:
Last Updated: [9/12/11]